You grew a whole person. Now let's look after you.

Gentle, honest care for the fourth trimester. Made without the harsh actives new moms are told to avoid, because looking after yourself shouldn't come with a warning label.

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  • Free US Shipping

    On every order, no minimum.

  • 90-Day Money-Back Guarantee

    Not for you? Full refund, no interrogation.

  • No Harsh Actives

    Minoxidil-free, fragrance-free, alcohol-free.
Fourth Bloom Botanical Scalp Serum bottle on its side, 2 fl oz

Gentle on purpose, not gentle as an apology

The strongest products on the market are exactly the ones new moms are told to skip. We didn't water those down. We started over.

Rosemary and ginger for the scalp. Unrefined shea for skin that's stretching. Hyaluronic acid for a face that's running on four hours. Botanicals that do real work without the actives you've been told to pause.

No minoxidil. No retinol. No acids. No fragrance, alcohol, parabens, or animal ingredients. Every ingredient is printed on the bottle, so if you want to check something with your doctor, we've made that easy on purpose.

Buy now, $49

Everyone shows up for the baby

The casseroles, the tiny socks, the visitors. All of it points at the person who just arrived, and almost none of it points at you.

Fourth Bloom is for the other person in the room. The one who is healing, feeding, not sleeping, and quietly wondering when she'll feel like herself again.

We make a small number of things, all of them gentle, all of them honest about what they can and can't do. Nature already knows how to do this. We just try to stay out of the way.

Subscribe & save, $39/mo

Three places you forgot about yourself

Shedding lasts a season. So should your serum.

Postpartum shedding typically runs its course over several months. One bottle is a great start. Showing up for your scalp every night for the whole season is the real move.

The Bloom Plan: $39 a month instead of $49. Free US shipping, always. Skip a month or cancel in two taps, no phone calls, no guilt trips. A fresh bottle arrives right as the last one runs low.

Prefer one bottle first? Totally fair.

Join The Bloom Plan, $39/mo

Two minutes tonight. That's the whole ask.

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